The concept for this video was envisioned by Stewart Golf CEO Mark Stewart during a content shoot in Florida in 2023.

Reflecting on the prevalent use of golf carts in the United States, where 80% of golfers ride, Mark sought to capture the unique charm and experience of walking the course.

He drew inspiration from the iconic 1999 Guinness ‘Surfer’ advertisement and imagined a narrative spoken over scenes of golfers striding across lush fairways.

“While driving away from our shoot location, having seen countless golfers using riding golf carts, I was struck by the idea of highlighting the magic of walking golf,” Stewart recalls.

“I pulled over and jotted down a rough six-line poem, which eventually evolved into the final script. In my mind, I could hear Sam Torrance’s melodic Scottish brogue bringing the words to life.”

Ryder Cup legend Sam Torrance has held a long-standing relationship with Stewart Golf, dating back to to the brand’s inception, endorsing Stewart at its official launch in 2003, alongside his custom-made Scottish flag X1R trolley. 

“This is how golf is meant to be played”, said Torrance. “Walking lets us engage with the course in a truly meaningful way, embracing every sight and sound. Having worked with Stewart Golf since day one, I’m proud to be a part of this video that captures the magic of walking the course.”

Core to the video is a poem that encapsulates the serene and reflective nature of walking the course. It evokes the rhythmic pace of footsteps on the fairway, the changing landscapes, and the quiet moments of contemplation that are an integral part of the golfing experience.

Ryder Cup legend Sam Torrance has held a long-standing relationship with Stewart Golf, dating back to to the brand’s inception, endorsing Stewart at its official launch in 2003, alongside his custom-made Scottish flag X1R trolley.